The graph below shows what grades are most commonly taught by homeschool families. For instance, our results show that 29% of homeschool families have a preschooler. If your product or services are tied to a specific grade, this information will help you see how large an audience you will have within the homeschool community.
Know who you’re marketing to by understanding how many families are new to homeschooling versus how many are veterans. Are you surprised that 32% of homeschoolers are practically newbies (less than 2 years of experience)? I wonder how many of these families have heard of your products or services?
Understand the family structure of modern homeschoolers by seeing the most common family sizes and number of children being homeschooled per family. Why does family size matter? This information can be critical in helping your create the best variation of your product or service to meet the typical homeschool family size and budget!
Did you know that understanding curriculum choices is important even if you are not a curriculum provider? As you discover the most common curriculum preferences among current homeschool families, you’ll better understand how your products or services coordinate with curriculum choices. How can you shape your company’s marketing to mesh with these preferences?
The amount of time spent in focused learning each day helps companies understand how much time is available to invest in various resources. For instance, the vast majority of homeschoolers spend 3-4 hours a day in focused learning. How much time would a family have to add to their school day to incorporate your product or service?
Consider how the long-term plans of homeschoolers correlates with the need for resources that grow with their families. Most homeschoolers are in this for the long haul. Will your product or service grow with them? How might you nourish a long-term relationship with your company?
In addition to foundational curriculum, homeschoolers are often on the lookout for companies specializing in products that meet the needs represented here. It’s obvious that homeschoolers feel that hands-on supplemental learning is incredibly important. How can you step into that need?
Does it surprise you to learn that homeschoolers are exceedingly loyal to their curriculum? Knowing that a large percentage of homeschoolers, how can your company establish a solid relationship with these newbies — or with homeschoolers in transition years — that will nurture this sense of loyalty?
Did you realize that nearly 70% of homeschoolers spend $1000 or less on all homeschool needs for the year? This includes not only curriculum but supplemental resources and supplies as well — for the entire family! Do you have pricing plans and options that fit well, even in tight homeschool budgets?
Over 70% of homeschoolers are willing to consider joining subscription kits and plans! But, the vast majority of those homeschoolers need a lot more information before committing. Understanding the other variables in this survey can help you know how likely it is that your subscription based product or service will meet the needs of the homeschool community.
P.O. Box 431
Columbia, TN 38402
423.438.3085
With over 35 years experience in the home education industry, Home Educating Family staff are continually innovating products and services for the homeschooling family.
The homeschool industry is a unique niche market which continues to grow each year. At Home Educating Family, we assist clients in creating and developing marketing strategies.
